Rewind to the good times.

The story of Electric Sunset Punch: why we made it, what we built, and why it isn't over.

Good times used to be simple.

A cold can of fruit punch. A tape in the VCR. A sunset that seemed to last all summer.

We grew up inside that feeling. Highzer started as one question: can you put it back in a can?

Then drinking stopped feeling like good times.

More Americans skip alcohol than ever before. For the first time, most say even one or two drinks a day are bad for you.

Source: Gallup Consumption Habits poll, August 2025. 53% say moderate drinking hurts health.

of U.S. adults say they drink at all. The lowest Gallup has measured in almost 90 years.

People didn't quit good times. They swapped the glass.

Sources: Brightfield Group 2023; BDSA 2025; Grand View Research 2023, as cited in the Highzer deck (Oct 2025). 2030 bars are forecasts.

But the shelf tasted like fizzy aspirin.

Ivan, a two-cans-a-day soda guy, tried 50, maybe 60 THC drinks. Same flavours, same promise, "social tonic" on nine cans out of ten. None of them told you how you'd feel.

"Pleasure should start with the very first sip."

So we made the drink we wanted to buy.

Highzer Electric Sunset Punch. The world's first Sensory Tonic™.

"Something with a soul. The kind of drink we'd be proud to pass to a friend."

Seven senses, one can. Everything else in this story is one of them.

Electric

the feeling on your tongue.

Electric Daisy (Spilanthes acmella) is a real flower that makes your tongue tingle. Remember licking a 9-volt as a kid? This is the fun version.

Sunset

the colour in your glass.

Purple on top, gold at the bottom, like the last ten minutes of daylight. No food dye: the glow comes from paprika extract.

Punch

the taste of 1994, grown up.

Nostalgic fruit punch, then pineapple, citrus, black currant and a tropical finish. Sweetened with agave and stevia. 70 calories.

7 months. 12+ recipes. One flavour designer who refused to let it taste like a chemistry set.

Then we put the sunset on the outside, too.

Made for good times, not for getting lost.

Early tasters describe joy, relaxation and a light euphoria. No heavy next morning.

Every can comes with a soundtrack.

Scan the QR on the back and Highzer.FM plays AI-made synthwave. The can is a ticket into a world of 80s and 90s good times: music, art, merch drops and a community.

Built to make money from can one.

Premium on purpose. A $7.99 can that costs about $1.60 to make leaves room to grow without a price war.

From the Highzer investor deck, October 2025.

Installed: 0%

Everything a launch needs already exists. One file is missing.

20 ads.

Ready to run. Nine-volt tingles, weather reports, boarding passes, Windows 95, a Nokia text from Friday. Every one tells the same three words.

Static 4:5, made for feeds. Click an ad on the wall to see it closer.

We stopped the tape at 7:41 PM.

One minute before the good part. A sunset looks like an ending, but it is the best part of the day. And it comes back tomorrow.

Highzer isn't over. It's between scenes.

The formula, the can, the world and the campaign are ready. Chapter two starts the moment someone presses play.

@drinkhighzer · Electric Sunset Punch contains hemp-derived delta-9 THC. For adults 21+ only.